Originally posted by Obioban
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#1 could be an argument against, though due diligence or just sticking with like-for-like brands (e.g. liqui moly oil and ceratec/mos2) would give you reassurance. Same brands most likely are compatible, I know liqui moly is. Manufacturers could always confirm capability based on testing. I'm sure some degree of chemistry and common sense plays into a decision too.
#2 walmart brand would indeed have a bigger price delta and put it in a different category. However, a small delta amongst brands could be just as impactful, depends on the competition, promos, etc. Example, liqui moly could enhance their product and increase price and would probably still be competitive against a Castrol. Maybe not vice versa, I'd think Castrol would lose more sales with a price increase without significant enhancements. Another factor, I think the customer base (for e46 M3s) has changed drastically over the last 10 years.
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