Originally posted by Icecream
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The 911 is undoubtedly one of, if not the, best selling and most profitable sports cars. Which is all the more reason for BMW to avoid excess spending for competition in the same, still relatively tiny market share at this point, when there are such drastic changes to be undergone. Furthermore, it seems motorsport and racing aren't as important to sales or image these days; the investment makes less sense. People just want effortless driving and a status symbol, not involvement.


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