Its all profit driven. Look at the number of models they have now! 7 different SUVs and then another set to match with M-badges! And then there are 25 different cars flavors - just to cater to every "enjoyer".
I remember times when BMW lineup was 3-5-7-Z3-X5 + M3 and M5. That was all. And that was the time they were at their peak, because every model they made was distilled to the very core, not diluted like current "selection".
I remember times when BMW lineup was 3-5-7-Z3-X5 + M3 and M5. That was all. And that was the time they were at their peak, because every model they made was distilled to the very core, not diluted like current "selection".
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